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FAQ
YouTube Channel Exchange - FAQ
Frequently Asked Questions
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Q Inviting the buyer as an owner How do I invite someone as an owner on my channel?1:1 문의 2024.12.16A Studio > Settings > Permissions > Invite as [Owner]. If you only see [Manager], you’ll need to migrate the channel to a Brand Account. Refer to the YouTube FAQ [Link] for guidance. After migrating to a Brand Account, go to YouTube > Studio > Settings > Permissions to invite as [Owner].
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Q Changing the channel’s niche Can I change the channel’s title or niche after purchasing the account?1:1 문의 2024.12.16A Many worry about changing a channel’s niche after purchasing it. However, it’s generally difficult for subscribers to notice such changes. This is due to how YouTube delivers content. Users typically browse the homepage and watch videos that catch their interest without focusing much on the channel’s history. Moreover, once the channel name is changed, it becomes even harder to trace its previous identity. The key factor is the quality of the content uploaded after the purchase. High-quality videos tend to attract more new viewers than cause subscriber loss, as proven by data.
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A Many people worry about whether subscribers will drop drastically if the channel's concept changes. According to Socialerus' comprehensive study on subscriber changes in channels sold over the past year, the subscriber count of sold channels grew by an average of 41%. Although some channels experienced a drop of about 10% in subscribers, the overall average showed a 41% growth. Data proves that as long as the channel is properly managed after the transaction, it will continue to grow. What truly matters is consistently uploading high-quality videos after purchasing the channel.
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Q Are these trustworthy channels? Can the channels listed on Socialerus be trusted?1:1 문의 2024.12.16A Some people are concerned about whether the subscribers were purchased using bots. One characteristic of bot usage is that the views are significantly lower compared to the number of subscribers. Additionally, viewers tend to be concentrated in specific regions. To address these concerns, Socialerus verifies data such as age, gender, viewing region, and revenue from channel sellers, so you can purchase with confidence.
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Q Business expansion Channel transactions are not just about purchasing a single channel; they hold greater business significance.1:1 문의 2024.12.16A Among the various businesses surrounding YouTube, what is currently attracting attention is "value investing." This involves investing in a channel based on its growth potential or investing in intellectual properties (IP) such as the main characters of YouTube videos, or even specific videos themselves. In the United States, MCNs specializing in this type of value investing have started to emerge, and with the popularization of crowdfunding and fractional investments (where dozens or even hundreds of people invest together in expensive homes or artworks, creating shared ownership), it seems that this trend cannot be avoided in South Korea either. In this trend, what business significance can channel transactions hold? What Socialerus believes goes beyond simple buying and selling. Of course, many may buy channels simply because they need subscribers. But let's consider a hypothetical scenario: What if a startup launching a beauty-related business found a YouTube beauty channel with about 20,000 subscribers? Wouldn't it give more power to their initial marketing efforts? What if a channel, which has hit a limit due to its production capabilities or financial resources, is acquired and then enhanced with better systems, funding, and marketing support, greatly increasing its value? It's time to move beyond just the thought of purchasing a channel. Socialerus is preparing new business ventures related to this, so if anyone needs assistance, feel free to reach out at any time.
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A Socialerus' channel valuation model consists of two main parts. The first evaluates the number of subscribers, and the second assesses the revenue from views. Rather than only analyzing past or current data, it also predicts future revenue from views. As a result, even if two channels have similar numbers of subscribers, there can be a significant difference in channel value if the revenue from views differs. Socialerus' channel valuation algorithm is based on over 7 years of experience analyzing YouTube big data. It incorporates real-time monitoring of channels involved in actual transactions and considers feedback from multiple creators, making it highly reliable. Creating a unique path and establishing the benchmark is something Socialerus has quietly done over the past 7 years.
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A If you've ever done keyword advertising on Google or domestic portals, you're probably familiar with how the cost per click (CPC) can easily reach several hundred won. You’re simply getting one click on your search results, but you end up paying a few hundred won for it. Similarly, in places like webtoons, you may have seen promotions like "Sign up here and receive this many points." In such cases, the cost per member acquisition can easily exceed 1,000 to 2,000 won. Considering these situations, how should we view the value of a YouTube subscriber? Of course, buyers want to purchase at a low price, and sellers want to sell at a high price. But shouldn't there be at least a minimum guideline? While free-market transactions are up to the parties involved, I believe the seller should not be unfairly treated due to an imbalance of information. Finding a reasonable middle ground that everyone can accept is one of Socialerus' main goals.